The landing pages are web pages on your website that visitors may use to give essential information in return. The only purpose is to transform visitors into consumers on a landing page that is different from other pages. For example, a home page gives information about the company.
Many campaigns use homepages for post-click landing pages, “About” pages, or “Contact Us.” If visitors are sent to your homepage or “Contact Us” page, the following sites do not become landing pages after clicking. A standalone web page that is unconnected from the rest of the website is an after-clicking landing page. If you want to learn in detail about landing pages and its use then see this here.
List of important Do’s and Don’ts for your HubSpot Landing Pages
You will be sending people via emails, publications, and other promotional techniques to your landing page. However, you should also optimise your page for paid advertisements and organic search using relevant keywords. You should find your landing page when you search for your keyword. Likewise, these sentences should be on your landing page when you target a term with paid advertisements.
You Can Use Videos.
The sites become increasingly focused on videos when individuals demonstrate a desire to see online videos.
As a consequence, advertisers spend a lot of money on video. The majority of 93% indicated they are selling, communicating, and digital marketing on the medium.
Select A Longer Page Or A Few Of Pages.
Depending on your target demographic, you may choose to utilise only one or several short pages for your landing pages. It gives consumers the benefit of moving from one page to a second to reach their conversion target. Mini-sites usually include several brief content pages that help users during each conversion process stage.
The drawback is that remote sites are best suited to converting funnels, which require much material.
On the other side, landing pages are great for shortening material. The bandwidth can also be a problem for businesses targeting consumers in rural or undeveloped countries, where connection speeds and bandwidth might be a problem. The drawback is that a good deal of material may become overwhelming, if not well-designed, invasive.
Do Not Utilise Browsing URLs
The lift pitch should be a landing page. The summary of the offer allows visitors to determine whether to convert or not.
This means that much of the material on your “About” page is probably unneeded, just like your blog content, such as the way your business started.
You give users an escape path on a separate page of your website, reducing your conversion rate. Two case studies demonstrate to you how this works. HubSpot has tested two post-click page versions — one with navigation links and one without:
Version A: Top navigation, footer navigation, and social network connections at the Landing Page control.
Version B: All external connections, including top navigations, footer browsing, and social media sharing buttons, have been removed.
Don’t Utilise Visual Impact.
Distracting features might be beneficial to grab the attention of visitors. Marketers should not be using extra graphics to overload their landing pages.
If the website is essential, even and white-spaced, visitors are more inclined to act.
Use big fonts to emphasise the key ideas rather than many words.
With bullet points, readers may skim the content.
A video may increase conversions by up to 80 per cent, so try introducing a story or a teaching video on your page.
Include relevant graphs, statistics, and press information on your landing page, which helps create your product’s credibility.
When you put together all the required components, you can convert your aspirations. But add something not, and your audience is going to go away!
While it is vital to have a decent landing page, remember that an intelligent builder such as HubSpot Landing Page Builder allows you to materialise your pages!