Creating a separate page on Facebook where you can post everything related to your business is a unique opportunity for all businesses around the world, to generate sales and increase brand awareness through the most popular social media platform that is used by around 2 billion people from across the world.
With the help of a Business Page, you’ll be able to connect with your customers and to reach various other potential customers as it has numerous features like analytics, advertising, and posts scheduling, etc that are not available generally on your normal Facebook account page.
So, if you’re planning to create a Facebook Business Page in order to grow your business and need some guidance, then you’re here at the right place! To help you in creating a comprehensive business page on Facebook, we’ve below mentioned the steps involved in the process and luckily, there are only 8 steps that you’ve to follow to create an FB business page that’s it!. So, let’s get started with the guide:
STEP 1: Log-In To Your FB Account to Register For a Facebook Business Page—
- As Facebook business pages are created directly from your Facebook account only, so log in to your Facebook account with correct login credentials.
- Then, from the top-right corner, click to expand the drop-down arrow and select the ‘Create’ button.
- Now, few options will appear in front of you, and you’ve to select only the first option i.e., ‘Page’ to create a Facebook page.
STEP 2: Choose Facebook Page Category—
After you created a separate page (linked to your Facebook account) to connect your business with the worldwide community of people, you’ve to further select or choose the page category from the following:
- Local Business, Brand or product
- Company, organization or institution
- Artist, band or public figure
- Cause or community
After selecting the business page category, click on the ‘Get Started’ button for that option.
STEP 3: Enter Business Information Details—
In this step, you need to enter all the necessary details of your Business like:
- Name- Write your actual Business name
- Page Category- Choose the category that best represents your business.
- Phone Number- To connect and communicate directly with your customers.
- Address- To help customers find your business much easier.
STEP 4: Update or Upload Profile Picture and Cover Photo for your Business Page—
Upload the most appealing picture for your Business profile and cover that represents your business completely with the motive to attract more and more users from Facebook to your business page. However, while choosing the profile picture and cover photo for your business page, make sure to use the correct size and i.e.
- 170 x 170 pixels for profile photos &
- 828 x 315 pixels for cover photos.
STEP 5: Send an Invitation among Your Friends to Like Your Facebook Business Page—
After this, you’ll be directed to your newly created Facebook Business page, where Facebook will prompt you to send an invite among the list of your Facebook friends in order to get likes from them on your business page. This step is to be done to create awareness about your new business page.
STEP 6: Add Some Additional Business Details—
In between the process of getting likes from your friends, you can also add some more details on your Business page such as short description, business hours, and include a website link to your business page, etc by selecting the option ‘About’ from the left-hand side menu.
STEP 7: Add a Call-To-Action Button to Your Page—
Along with that, also add a ‘Call-to-action’ button from these options “Book with You, Shop, Contact You, Learn More, and Download” by clicking right below your cover image “+” button mainly to help your page in generating more leads, and increasing sales.
STEP 8: Do Facebook Marketing for Your Business Page—
Now, after successfully creating your Facebook business page, you’re ready to use your business Facebook page. But, do not take it lightly and always be active on your Facebook business page to promote it and to grow your audience. That’s it!