What is it that triumphs in social media marketing services Dubai and what are the contents that allow us to connect with consumers? This is what keeps thousands of marketers who are dedicated to keeping different accounts active on social media networks and seeking to succeed with their content. As much as we read the studies and statistics of important companies in the sector about what others do on social media networks, the truth is that each one must find their method.
As best social media agency Dubai will say, social media marketing services Dubai do not have a standard methods; You simply have to test and test until the way you work works with your target audience. However, it is true that there are some basic keys that must be taken into account when entering the world of social media marketing. Above all, and what everyone is looking for is to know what type of content to publish on their different accounts.
Main keys to succeed with content on social media networks
Although 2020 was marked by videos and new technologies, this New Year seems to be that it continues to bet on the same. Videos and live content will be the main protagonists on social media marketing services Dubai.
Actuality above all
Do not leave aside the media and the news, because you must be informed of everything that happens in your sector to be able to publish it on social media networks. Users and consumers are not looking for corporate information, but information about the sector that interests them. If you can tell the same thing, but in a different way, don’t hesitate to do it.
Therefore, do not forget the news and publish on your social media account whenever it is relevant information for your sector.
Focus on Generation Z
The first members of this generation, the successor to the “millennials”, are beginning to enter work life and are very active on Snapchat and Instagram. Therefore, social media agency Dubai should wink at Gen Z and offer them the content that interests them.
This generation is interested in the purchase process and the most optimal user experience. What you have to do is to prepare personalized content to try to connect successfully with this generation that has been going strong.
Content is king, but the ephemeral
It has always been said that content is king, because you want to say what you want, the text is always essential, either to position yourself in Google or to inform consumers of additional details.
However, now we are talking about ephemeral content, such as Instagram Stories or videos that are only visible for 24 hours. This type of content is what consumers demand; so get the batteries on this issue, and try to create a strategy based on ephemeral information.
The video commands
Audiovisual content is a trend this 2020. All social media networks have incorporated videos, such as Facebook or Twitter; and Linkedin has been the last platform to include them.
In addition to videos, Live Streams should be essential in this year’s content calendar. You can’t conceive of a successful social media account without any live video.
Giveaways and contests
It is content that is always beneficial. Organizing sweepstakes or contests is perfect to increase the number of followers and engagement. It is a real claim for consumers and you can make a good publicity of the brand.