Email marketing is surely a gift for all those businesses who have any type of digital presence as this powerful marketing tool has the unique feature of the highest ROI. Even if you compare this fantastic marketing medium based on click-through rates and open rates, you will find it to be above all the modern-day marketing mediums. And the best part is you will not have to spend a fortune to run an effective email marketing campaign.
But a good email marketing campaign will depend on the type of email marketing database you have. Along with focusing on which type of image to include, the type of email tool you will use, you have to consider what you will need to do to maintain and improve your email marketing database.
You will find different types of practices suggested for improving your email marketing database but trying them all on your email lists of sale can further ruin your email marketing campaign. Therefore, in this blog post, we have come up with the top 5 things that you have to do to improve your email marketing database.
Data enhancement can turn out to be a necessary tool for you for improving your email lists for sale, and you should never try to overlook it. Data enhancement is a simple process of adding new data elements to your existing database, and it can improve the effectiveness of the same email that you are sending to many folds.
If you are not able to adopt the approach of data enhancement in-house, then there is nothing to worry about. Because of the increasing importance of email marketing, the companies offering email marketing services have increased, and now these companies have started offering many specific services related to email marketing. The good news is data enhancement is one of those services.
Consider subject lines
The subject line of your email is not just an empty box of your email that you need to fill randomly. You will be surprised to know that the subject line of your email can make or break your email marketing campaign, and that’s why choosing the subject line precisely is a better approach. It will be the first thing that the recipient will see in their inbox, and you can use the subject line to make your recipient succumb to opening your email.
Never make any type of grammatical or punctuation mistakes in your subject line and avoid some of the most common red flags like the use of capital letters or including sales pitch words like ‘click here’. Also, keep the subject line short, crisp, curiosity-based, and to the point.
By addressing your recipient correctly, you can avoid being pushed to the spam folder. Instead of using a generic approach and using only a simple ‘Hi’ as an opening message of your email’s copy, you can address the recipient by their name. This will add a touch of personalisation to the email, and the recipient will think that the sender of the email is not phishing or sending any spam since frauds do not use such type of personalisation.
But at the same time, you will have to make sure that you are not making any mistakes in the name of the recipient. If you are entering the names of your recipient manually, then there are maximum chances of errors since there is no boundary when it comes to the name.
You can avoid making mistakes in the name of the recipient by using a good email marketing platform. These platforms will allow you to automate the process of including the names of the recipient in the email body copy.
The word append simply means to supplement or to add, and we do the same thing with the email list as well. In the email append, we add the email address of the consumer that is already existing in your database. The email address that is used in this case is obtained by matching the records with the database of the marketer against the database of a third-party email database provider.
If you match your database with the database provided by a third party, you will have a complete list, and you can use the detailed information to target your recipients in a better way. For example, by matching the data, you can know the birth dates of the recipient and then send them wishes accordingly.
Maintain email hygiene
Maintaining email hygiene is not only about removing all the people from your email list how are not active. Many things go in email hygiene, and you will have to keep all of them in mind to keep your email database relevant.
If you are not able to maintain the email list hygiene, then you can opt for a third-party expert. Along with selling quality email databases, there are many companies out there that are offering email list hygiene services. Just by paying a nominal fee to these companies, you can easily maintain email lists hygiene.
The main goal of any email marketing campaign is to make people succumb to opening the email and then engaging with the brand, product, or service. But you can achieve this simple goal only if you have a good email database. When you keep using an email database that hasn’t been checked for years, you end up wasting your resources, and therefore, using the tips mentioned above for improving your email marketing database is necessary.