Search engine optimization, or SEO, is one of the most effective ways to improve your website’s ranking in search engines. There are a number of the best SEO techniques to be able to help your business achieve that result. And one of them, Subdomain SEO techniques.
If you are not sure what that means, keep reading. Although it may sound technical, or even not very interesting, you will get great benefits. If you want to practice this one SEO strategy.
This page provides a step-by-step explanation of SEO techniques for subdomains, including seeing what subdomains are and why you should optimize them.
What Is A Subdomain?
Before discussing how to use subdomains for SEO, it is important to understand what exactly a subdomain is.
In the URL “www.example.com,” “example” is the domain name. If you create a subdomain for a blog then it becomes the word “blog,” it will be your new URL. He will be www.blog.example.com.
Subdomains are free to create. And you can do as much as you want. For example, Google has maps.google.com, scholar.google.com, mail.google.com, and many others.
Subdomains function like completely different sites and may have unique content. Can be completely different from the main domain topic.
They can also be hosted on platforms that are completely different from the rest of your site. It’s cool if you want to start a blog using a platform like WordPress, without changing the setup of your site’s capacity.
Why Use Subdomains?
There are many reasons people, maybe, want to use subdomains. But the most common is blogging. And target different geographical areas.
Subdomains can also be useful for organizing websites if the site is large and has thousands of pages.
For, let’s discuss some things that are commonly done in using subdomains;
BLOGGING
I use “blog” as an example of the subdomain above because many businesses use subdomains for their company blogs.
The main reason for this is, subdomains can be managed as entities that are completely separate from the main site. And hence, can use a different platform.
This is useful if you want to use a popular platform like WordPress for blogging, but don’t want to bother to switch your entire site.
GEOGRAPHICAL REGION TARGETING
Subdomains can also be useful if your business serves various cities or regions. For example, if you have one location in Jakarta and one in Sulawesi, you might have jakarta.domain.com and sulawesi.domain.com.
This is very helpful if the location is managed by different people because it allows them to control individually over their branch sites.
This implementation, we do on our news portal Gizmo Concept, which has several editorial branches. So we create subdomains for each region.
FRANCHISES
Large franchises also use subdomains for various brands. One example is Hilton, which has many other hotel brands such as Embassy Suites and Hampton Inn, which are hosted on the subdomains “embassysuites.hilton.com” and “hamptoninn.hilton.com.”
This is beneficial for the company because it allows managers for each brand to have its own site. Meanwhile, it also maintains the company’s brand.
How To Do SEO Subdomain Techniques
Now that you know how subdomains work, how can you optimize them for search engines?
TARGETING OTHER KEYWORDS
A subdomain gives you the opportunity to target different keywords. This is very useful if you use geographical subdomains.
The obvious choice is to make the city where your business is in a subdomain, but it might be worth your time to do keyword research.
For example, a franchise hotel in Jakarta gets more traffic from subdomains like “Central Java” than “Jakarta,” depending on what people are looking for.
Subdomains also give you the opportunity to target keywords related to your business, which are not in your domain.
This should not be seen as an opportunity to begin keyword stuffing or to cram as many keywords (relevant and irrelevant) into your site elements.
Instead, you should see it as an opportunity to enter keywords that are relevant to your site. And the potential is sought by quality traffic.
What Subdomains Cannot Do
Now you have a basic general idea of what a subdomain is. And how you can use it as part of technical SEO. It is also important to understand its limitations.
Given the constantly changing nature of search engines, it makes sense that there are many outdated ideas about subdomains that continue to be spread online.
At one point, the most popular reason behind subdomains is, this can help your site fully dominate the search engine results for your keywords. With, occupy several positions.
Although this used to be true, Google now recognizes subdomains as part of one domain and assigns it a rank.
Building A Backlink?
Because subdomains are considered separate from the main TLD domain, that doesn’t mean seeing subdomains is a method for building backlinks.
You probably already know that search engines place a lot of value on links pointing to a site. and because subdomains are basically completely different sites, you might think that links between your subdomains can improve your ranking. This is not true, at least in the sense that, the link is seen as external.
In fact, Google recognizes it as an internal link. This is not to say that, it is not wise to use a link within your subdomain, but you should see it for what it is.
While subdomains are not required for every site, they can be useful for companies with blogs, different geographic targets, and franchises.
This technique can help you better manage your site. And it allows different people to manage different parts, and also offers opportunities for optimization.
If you are considering creating a subdomain for your site, but aren’t sure how to do it, don’t hesitate to contact us! Our team has the knowledge to help you structure your site in the most efficient way possible.
Strengths And Weaknesses Of Subdomains
A subdomain is a replacement or the second level of a domain.
Subdomains are sufficient in SEO ranking. Spiders and search engine bots, not prejudiced, regarding the ranking of subdomains and ordinary domains. As long as your site has the right SEO keywords and has been optimized, whether you have a subdomain or a regular domain name won’t make any difference at all.
Let’s pretend that your site has many categories in it. If you submit to a search engine, you can submit each subdomain as its own category and still get a good ranking.
Each subdomain will be seen by the search engine as a new site with its own index or home page.
You might want to try creating a subfolder on the subdomain to get around this. So, search engines can read folders as a set of site information.
People are worried about their subdomain being blocked if the main domain name is blocked. If the primary domain is blocked, it will affect the subdomain.