Do you have a Shopify store, for which you aren’t getting any traffic?
Are you looking for some easy to implement Shopify SEO tips that can help you quickly climb up the ladder of SEO ranking to get more traffic and sales from your store?
Well, you are landed at the right place!
Below, we have come up with some of the most viable and easy to implement Shopify SEO tips that will help you master Shopify SEO, in no time.
Shopify SEO tips
Without wasting any time, let’s just dive-in to see the best Shopify SEO tips for your store:
1. Identify your keywords
Honestly, this one is a no-brainer. Whether you are after SEO ranking for your website or an E-commerce store, you need to identify the right keywords to start.
Keywords simply refer to the search queries made by users to find their desired products/services. Just like you must have typed something like “Best Shopify SEO tips” or “Shopify SEO tips to rank faster” in a search engine before being landed on this page.
So, choosing the right keywords is essential to become visible against specific search queries and rank higher in search engines. Here are some considerations for keyword identification you should watch out for:
- Keywords should be relevant to your products
- Keywords should have higher search volume
- Keywords shouldn’t have high competition (higher the competition more difficult it becomes to rank)
Bonus Tip: Use long-tail keywords rank faster and convert better
2. Page Optimization
Once you got the target keywords, it’s time to use those keywords strategically to optimize products/product pages. Here are some places where you’ll need to strategically use your keywords for page optimization:
- Page headings
- Alt Text
- Product descriptions
3. Site Structure
Your site structure is an important aspect that helps search engine crawlers to index and rank pages of your site. Here are some best practices to follow when designing the site structure:
- Using logical hierarchy for products’ categories
- Avoiding iFrames
- Using logical and simple URLs
- Keeping easy navigation
4. Registering with search engines
Ok, you have your keywords, your pages are optimized and you have adapted the best site structure, but you still need to register with search engines (Google and Bing) to let them know of your presence.
Here are some important considerations you need to take when registering from Google and Bing:
- Disable password protection for your store
- Signup to the respective console (Google console and Bing Webmaster tool)
- Verify your Shopify store by Meta-tags (you will generate a code)
- Use the code in your Shopify’s Admin Panel
- Follow on-screen steps to verify your accounts
5. SSL certificate
Search engines prefer ranking for sites that are protected by SSL certificates. SSL (secure socket layer) certificate also boost your store’s credibility and reliability in from of users, as they feel more secure buying from stores with an SSL certificate.
“SSL certificate can play a very important role to get a boost in ranking for your Shopify Store website in google search. If you can install an SSL certificate like Wildcard SSL certificate on your website so this can secure your main domain along with your unlimited number its first-level subdomains in a single certificate. This certificate can establish a secure connection between your website and your web browser.”
6. Content Creation
Content has remained the undisputed king when it comes to SEO rankings. So, when you are looking to get better ranks for your Shopify store, you need to create high-quality, engaging and well-resourced content that hook users, as well as, bring in credibility to your store. Also, keep generating relevant and high-quality blogs, articles and guides, which will help establish your authority in the niche field and also bring in more search engine credibility for your store.
- Content must be original and relevant to your store
- Intelligently use keywords in the content
- Get high-quality backlinks from your content (backlinks)
- Keep generating fresh content regularly (blog/articles must be at least 500 words long)
By implementing these SEO Shopify tips, you will be ready to bring in more visibility, traffic, and sales to your store. Remember, the key to success in the e-commerce industry is to be consistent in your approach and update regularly.