If you have an online business or have a sales website as a machine manufacturer, adding a blog to your e-commerce website is valuable. There are various reasons why creating a blog page to your e-commerce site is advantageous —seven of which are mentioned below.
1st Reason Search Engine Optimization
If you want to invest your energy, time and resources into driving more leads to your e-commerce website— a blog is an effective and free method of doing so. Adding a blog section to your e-commerce website will increase the amount of content on your website. The more content your site has, the more chance you have to index on Google. Also, more potential clients will find their way to your site organically. For optimal results, integrate your blog posts with trending keywords.
As you publish your new blog posts on your social media accounts, you will curate more backlinks to your website. Backlinks will further boost your search engine ranking.
2nd Reason Brands You as an Industry Experts
Several e-commerce websites use blogs as a technique of branding themselves as market experts. Your blog posts may contain tips and hacks that your target audience is looking for. Tutorials and the latest industry news can also be part of your blog content. Similarly, you can add blog posts, which contain information for branding purposes. So, focus more on value addition to your customers.
3rd Reason Engages Your Digital Customers
Instead of starting a website for shopping only, you can use your blog content as a method of engaging your customers. Engagement can be achieved in various ways. Below are a couple of ideas to get you heading in the right direction.
Tell Your Story
The brand story you tell could be anything. You can tell inspirational stories related to your industry, share inspiring stories to your clients, or the story of how your company came to be.
Publish Photos & Videos
While your e-commerce platform contains products’ images you are selling, your blog is an extreme place in which you can use visuals for client engagement. Engagement can be a quick video of how to create a product, or non-product related photos and videos — yet relevant to your target audience.
For instance, if you are a cable coiling machine manufacturer, you can share relevant videos and images of your tool.
4th Reason Blog is the Perfect Place to Make Announcements
Your blog may be an excellent platform for your customers to learn the latest news and updates about your products. This could be anything from new products, answer Frequently Asked Questions, promotions, or anything new you would like to share.
5th Reason Boost Conversion Rate
Your web-based business blog won’t just drive more traffic to your site—yet it will build conversions as well. Your blog will cause you to feel relatable, which will give new customers a feeling of trust in their buys.
6th Reason Generates an Online Community
Numerous blogs permit clients to comment on their posts. Commenting causes your clients to feel as though they are a piece of a more prominent online network. Similarly with web-based social networking, guarantee you effectively respond to all remarks and private messages.
Don’t worry of faulty remarks or spam being included, because you can set up your blog in a way in which you can affirm every single outside comment before they go live.
7th Reason Constructs Brand Loyalty
You can have the best product on the planet, yet if you don’t assemble brand loyalty, your repeated clients’ number will remain low. As an online-centric business or a business which offers online to customers from around the world—you should figure out how to construct brand loyalty.
While your blog alone won’t construct brand loyalty, it assumes an essential job all the while. For whatever time that your posts are a suitable parity of pertinent, and enlightening—they will assist with building loyalty. Remember to feature your locale and noble cause association in your blog posts, as clients like to help organizations who are associated with an option that could be bigger than themselves.
Conclusion
The seven reasons above are noteworthy reasons why e-commerce blogs are advantageous. While results will come gradually, your e-commerce blog will start to pay off within a few months.
If you have an online business or have a sales website as a machine manufacturer, adding a blog to your e-commerce website is valuable. There are various reasons why creating a blog page to your e-commerce site is advantageous —seven of which are mentioned below.
1st Reason Search Engine Optimization
If you want to invest your energy, time and resources into driving more leads to your e-commerce website— a blog is an effective and free method of doing so. Adding a blog section to your e-commerce website will increase the amount of content on your website. The more content your site has, the more chance you have to index on Google. Also, more potential clients will find their way to your site organically. For optimal results, integrate your blog posts with trending keywords.
As you publish your new blog posts on your social media accounts, you will curate more backlinks to your website. Backlinks will further boost your search engine ranking.
2nd Reason Brands You as an Industry Experts
Several e-commerce websites use blogs as a technique of branding themselves as market experts. Your blog posts may contain tips and hacks that your target audience is looking for. Tutorials and the latest industry news can also be part of your blog content. Similarly, you can add blog posts, which contain information for branding purposes. So, focus more on value addition to your customers.
3rd Reason Engages Your Digital Customers
Instead of starting a website for shopping only, you can use your blog content as a method of engaging your customers. Engagement can be achieved in various ways. Below are a couple of ideas to get you heading in the right direction.
Tell Your Story
The brand story you tell could be anything. You can tell inspirational stories related to your industry, share inspiring stories to your clients, or the story of how your company came to be.
Publish Photos & Videos
While your e-commerce platform contains products’ images you are selling, your blog is an extreme place in which you can use visuals for client engagement. Engagement can be a quick video of how to create a product, or non-product related photos and videos — yet relevant to your target audience.
For instance, if you are a cable coiling machine manufacturer, you can share relevant videos and images of your tool.
4th Reason Blog is the Perfect Place to Make Announcements
Your blog may be an excellent platform for your customers to learn the latest news and updates about your products. This could be anything from new products, answer Frequently Asked Questions, promotions, or anything new you would like to share.
5th Reason Boost Conversion Rate
Your web-based business blog won’t just drive more traffic to your site—yet it will build conversions as well. Your blog will cause you to feel relatable, which will give new customers a feeling of trust in their buys.
6th Reason Generates an Online Community
Numerous blogs permit clients to comment on their posts. Commenting causes your clients to feel as though they are a piece of a more prominent online network. Similarly with web-based social networking, guarantee you effectively respond to all remarks and private messages.
Don’t worry of faulty remarks or spam being included, because you can set up your blog in a way in which you can affirm every single outside comment before they go live.
7th Reason Constructs Brand Loyalty
You can have the best product on the planet, yet if you don’t assemble brand loyalty, your repeated clients’ number will remain low. As an online-centric business or a business which offers online to customers from around the world—you should figure out how to construct brand loyalty.
While your blog alone won’t construct brand loyalty, it assumes an essential job all the while. For whatever time that your posts are a suitable parity of pertinent, and enlightening—they will assist with building loyalty. Remember to feature your locale and noble cause association in your blog posts, as clients like to help organizations who are associated with an option that could be bigger than themselves.
Conclusion
The seven reasons above are noteworthy reasons why e-commerce blogs are advantageous. While results will come gradually, your e-commerce blog will start to pay off within a few months.