How to Use Goal-Setting in Your Company or Brand

Goal-setting is a purposeful and transparent process that involves identifying new skills, objectives, or projects you want to achieve and making plans to realize these targets. Companies must set goals to create a clear vision of their business and direct team efforts towards achieving these aims.

That said, how you set your goals significantly influences your chances of achieving them, irrespective of how big or small they are. Therefore, it’s always prudent to set goals the best way possible to enhance your likelihood of success. Below are some tips on using goal-setting within your organization to attain desired outcomes.

Set specific and challenging goals.

Many business experts advise that it’s imperative to set challenging and specific goals for your business instead of making your targets vague and unrealistic. Therefore, always think of your aims as a plan of action, and be as specific as possible concerning what you’ll do to achieve them and when they’ll happen. These targets need to be challenging because picking a lofty goal is highly motivating, especially if you can genuinely realize your objectives with some extra effort. For example, instead of setting a vague target like “increase the number of customers,” opt for something more precise and demanding like “I will pitch four new clients every week until I double my business’s customers.” Prominent lawyers such as Malliha Wilson are great examples of attorneys that set specific and challenging targets within the legal sector.

Malliha a Tamil-Canadian litigator who served as the Assistant Deputy Attorney General of the Ontario Government from 2008 to 2016, the first visible minority to hold this office. She finished her undergraduate degree at McGill University in Montreal, Quebec, and proceeded to York University’s Osgoode Hall Law School to complete her law degree. Malliha served with the Government of Ontario as the Senior Appellate Litigation Counsel, working on more than 20 notable cases at the Ontario Court of Appeals and the Supreme Court of Canada. She was also the Investment Management Corporation of Ontario (IMCO)’s special legal advisor. Additionally, Malliha was a member of the Tamil diaspora team that successfully maintained the United Nations Resolution 40/1 at the UNHRC, ensuring the Sri Lankan Government’s accountability. Presently, she’s Nava Wilson LLP’s senior counsel, working on human rights, indigenous, constitutional, labor and corporate law, and other complex litigation.

Have a support team.

You are more likely to achieve your business goals when you aren’t pursuing them alone, so it’s always crucial to have a support team to boost your chances of success. Working towards your company goals alone lowers your accountability, so you can readily cut corners at the slightest inconvenience. Also, working alone prevents you from leveraging others’ creative insights and experiences when you encounter challenges. Consequently, tell your business partners and employees the goals you intend to achieve yearly and provide everyone with the exact blueprint so that you can understand their role within the big picture. As a business owner, assembling a great team of qualified employees is also essential to your success. If your team members include truck drivers, it’s a good idea to engage with a leading driver recruitment platform, such as FATj, to help you find qualified drivers for your private fleets.

FATj is a recruitment advertising platform for the logistics and transportation industry that makes it easier for trucking companies to post job openings and recruit CDL drivers in a high-demand industry. Their driver recruitment services help connect with pre-qualified and reliable drivers who are ready to work for your organization. This way, you save your team days of searching and interacting with unqualified candidates. FATj never sends your company truck drivers who haven’t heard of your enterprise. Also, they ensure that candidates are the best fit for the specific markets and positions you’re hiring for. What’s more, they have extensive experience within the logistics and transport industry and have empowered over 1,000 recruitment teams within organizations worldwide with expertise and tools that streamline their recruitment processes.

Write down your objectives.

Writing down your goals is an effective way to give life to your objectives, so prioritize writing down your company goals for the best results. Written targets are real and tangible instead of being vague ideas that reside within your mind. Therefore, write plans down and keep them visible areas on noticeboards or the walls next to every employee’s desks. You can also include company objectives within all your internal presentations for reiteration purposes. This way, everyone is constantly reminded of what needs to be done to realize set goals. If you’re an eCommerce brand, outsourcing your accounting needs to digital accounting experts is an excellent idea to stay on top of your finances. Experienced outsourced accounting and finance firms such as Fully Accountable can help with this need.

Fully Accountable offers eCommerce accountant services with digital expertise for a fraction of typical costs. Their eCommerce accountants and bookkeepers have extensive knowledge for implementing fully managed solutions to organizations and small business owners. You can obtain deeper insights into your operations with better-managed cash flow, thanks to their financial planning, CFO advisory services, optimized chart of accounts, cash flow manatgement support, and much more. Also, they can help with daily bookkeeping, monthly forecasting and budgeting, and reconciling all your accounts. Furthermore, their eCommerce accounting services support a wide range of accounting software, including Shopify, QuickBooks, and Xero.

Think about the outcomes you want to experience.

Before you set goals, it’s always prudent to examine what you’re trying to achieve closely. Additionally, your targets must be things you genuinely want and that are worth all the time and effort you’ll dedicate to achieving them. This way, you can avoid creating a long list of goals that will be difficult to pursue concurrently. Instead, you can successfully determine which objectives you’re passionate about and genuinely want to achieve and then focus on those few targets. Also, you can adopt the OKR strategy for more effective goal setting. Objectives and Key Results (OKRs) is a goal-setting framework that defines and tracks your objectives and their outcomes. The goal of OKRs is to outline steps to achieving objectives through specific, concrete, and measurable actions (key results).

Your goal-setting approach significantly affects your likelihood of achieving defined objectives. The points above are insightful tips worth remembering to use goal-setting in your company effectively.