Evaluating Packaging Trends Amidst Coronavirus Spread

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The sudden spread of the novel coronavirus has forced society to rethink their eating habits and brands to make grave adjustments to their business functions. It has affected nearly every industry, either positively or negatively. Subsequently, the packaging industry is also going through an unusual phase where it is seeing different trends. 

Brands are making significant moves to adjust to shifting preferences. As a result, the supply chain of the packaging companies is working to embrace the new changes. Here are some new packaging trends and changes that the industry has observed during the COVID-19 outbreak. 

Rethinking Plastic Packages

The New England Journal of Medicine issued a report in February 2020, which divulged that the contagion could live up to three days on polypropylene, a popular type of plastic packaging used to encase almost all sorts of items. Consequently, customers started shying away from plastic packaging, including liquid soaps that come in non-recyclable containers. 

With big corporations started feeling the pressure from buyers, they are quick to embrace a more sustainable form of packages such as custom soap box packaging. Nestle, one of the leading beverages and food conglomerates, avowed in March to embrace 100 percent reusable or recyclable packaging solutions by 2025.   

Consumers are Favoring Boxed Items

Lately, McKinsey has released a report that revealed the spending on skincare products, personal care products, household suppliers, and consumer goods would witness the highest increase. Buyers are now more keen to buy packaged products as they ensure longer retail rack life. Due to a sudden rise in demand for packaged products, manufacturers are struggling to deliver sufficient supplies. Consequently, the packaging companies are pushed to go into overdrive.     

On top of it, there is a significant shift in consumer buying behavior as people are either making purchases from online stores or opting for express deliveries. To cater to this ever surging demand, both logistics and online stores are now demanding corrugated boxes. This shift in demand for paper-based packaging, including custom soap boxes has greatly profited the packaging companies.    

Seeing the opportunity, packaging companies in the US are further improving their production best practices to ensure customers can use their packaging boxes with complete peace of mind. 

Chinese Manufacturing Activity Hits a New Low

Many companies in the US rely on Chinese manufacturers when it comes to fulfilling their packaging requirements. Unfortunately, Chinese manufacturing activity has hit an all-time low during the COVID-19 crisis. Before the pandemic, the Chinese packaging industry was likely to achieve a CAGR of 13.5 percent between 2020-2025. However, ever since the deadly virus has hit the country, it seems unlikely that China’s packaging industry will be able to attain the growth rate.   

Many manufacturers in the US are already on the lookout for alternatives as they are struggling to meet the packaged items demand like custom soap boxes. Only because they are facing difficulties in obtaining packaging from China. Since the Chinese are also striving to control the spread of the COVID-19 so they could resume normal activities afterward.     

In this scenario, an ideal option for US manufacturers is local packaging companies like The Legacy Printing that are offering high-quality packaging solutions at market competitive prices. Plus, they are offering fast and Free shipping, so manufacturers won’t struggle to replenish the stock of packaged goods.   


Without a doubt, the packaging industry in the US has shown remarkable resilience. Of course, it’s tough to set clear expectations for days to come due to the uncertain situation and slowdown of the global economy. But one thing is for sure, the best practices are in place, and local packaging companies are making every effort to support manufacturers in the US to evade any delays in shipments.